Penang developer expands into major projects beyond island

Going north: Ho showing a picture of the Amansuri residences project in Alor Setar. The company held a sales promotion for the project in conjunction with Chinese New year.

Penang-based Belleview Group, long known for its residential projects on the island, has been diversifying into large-scale commercial developments and now has a number of such projects in the pipeline. This includes a big commercial cum residential project in Seberang Prai which will be launch in June.

According to managing director Datuk Sonny Ho, the mixed-development project, which has yet to be named, would be located on a 20-acre site.

It will boast 1.2 million sq ft of built-up area, making it the largest shopping mall in the northern region, and will have a gross development value (GDV) of RM2.5bil.

“There will also be a four-star hotel, an olympic-sized skating rink, a 20-screen cineplex and a highrise condominium component with 978 units,” Ho said.

“Another one of our commercial projects in Kedah, the RM500mil Aman Central shopping mall, will be ready in July.

“Retailers in Malaysia realise that there is a huge untapped population in Alor Setar and in the whole of Kedah. But there isn’t a reputable mall with the attraction and facilities that could bring the crowd together at the moment. This is why we developed Aman Central to serve as the regional mall of the north, with its untapped four million shopping population, plus Southern Thailand,” he added.

Aman Central, with a total built-up area of 2 million sq ft, has a net lettable area of 800,000 sq ft, of which 85% has been leased.

“It will be the largest shopping mall in Alor Setar and one of the largest in northern region.

“The Aman Central shopping mall is strategically located in the heart of Alor Setar city centre, with good connectivity from all directions,” Ho said.

Strong demand: Belleview Group director Grace Ho showing a scale model of the Moulmein rise development.

The Belleview Group is also currently occupied with the Moulmein Rise Shoppes project in Pulau Tikus, Penang, a prime residential cum commercial area.

“The two-level boutique shopping mall, with a 27-storey tower housing 84 luxurious suites, is designed to offer a personalised and yet vibrant boutique retail environment. Designed by a renowned architect and an interior designer, each suite comes with its own private lift lobby and has broad balconies.

“The suites are 50% sold,” said Ho.

In addition, the Belleview Group recently completed the Aeon Big Hypermarket Mall in Kedah, which opened its doors on Dec 5.

“The project attracts shoppers from all over Alor Setar and adjacent towns. The two-level hypermarket mall has a gross development cost of RM100mil with a built-up area of 280,747 sq ft,” Ho stated.

Another of the commercial project the Belleview Group is known for is the All Seasons Place in Bandar Baru Air Itam, Penang.

“The three-level strip mall has a net lettable area 240,000q ft, accommodating 120 shoplots, and a Giant Superstore of 45,000 sq ft,” he said.

On the group’s residential projects for this year, Ho says Belleview will launch the final phase of the Kulim Techno City project today. It comprises 127 single-storey terraced and 22 one-and-half-storey terraced units with a GDV of RM37mil. The units are priced from RM220,900 onwards.

“The project is 33% completed and is scheduled for completion by March 2016,” he said.

The showrooms of the project will open for viewing at the Kulim Techno City today.

“For our Chinese New Year sales package, we are providing zero-entry cost on all legal fees for sales and purchase agreements, loan agreements, and memorandums of transfer. We are giving attractive rebates for select units,” Ho said.

In Alor Setar, Belleview Group also offered a Chinese New Year sales package yesterday for the remaining units of the Amansuri Residences Tower.

The units priced from RM528,800 onwards, while the penthouse units starts from RM1.5mil. The show units were available for viewing at the Belleview Gallery in Alor Setar yesterday.

Ho says Belleview would also be selling the remaining 5% of its All Seasons Park project in Penang.

“The Spring & Summer Tower of the All Seasons Park project was completed in December 2013, while the Autumn & Winter Tower in April last year. The pricing for All Seasons Park has doubled since the launch three years ago.

“The units, with built-up areas ranging between 856q ft to 1,359q ft, are now priced between RM620,900 and RM893,900. The penthouse units, ranging from 1,602 per sq ft to 2,333 per sq ft, are priced between RM1.1mil and RM1.6mil,” Ho said.


The Star – 21 Feb 2015


The Star – 21 Feb 2015

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