Refined living at northern gem

All are invited to attend the Chinese New Year Open House at the GEM Sales Gallery in Jalan Baru, Prai, tomorrow and Thursday.

GEMSTONES are a reflection of luxury and elegance. Rare and valuable, they sparkle and entice and have remained the desire of many since time immemorial.
All these attributes and more are found in the architectural jewel that is GEM, a prestigious mixed development by the reputable Belleview Group.
Located in the heart of Prai on mainland Penang, GEM is primed to be the new landmark hub up north where people live, work, meet and play.
The 20-acre undertaking, with frontage to the bustling Jalan Baru, is poised to deliver an unrivalled A-list lifestyle with GEM Residences and GEM Megamall.

GEM Residences

Iconic on the outside and inviting on the inside, the freehold development harmoniously combines picturesque surrounds with immaculate architecture.
Discover an enticing world of luxury with the collection of well-designed modern living spaces housed within four residential blocks of 38-storeys each — Coral, Ruby, Sapphire and Diamond. There are only eight and nine units per level serviced by four dedicated lifts per tower.
The flexible floor plate offers a variety of unit sizes and divisibility. Available are eight layout designs of one to four bedrooms, sized from 441sq ft to 1,445sq ft, that are artfully curated to meet your most exacting requirements.
Every elegant residence comes with sweeping panoramic views of the sea, the Penang Bridge, Penang island and the cityscape of Butterworth and Bukit Mertajam.
Residents will be pampered with full condominium facilities at the Sky Park (Level 38) and the Sports & Recreational Club (Level 8).
Relax and unwind at the viewing pavilion, Sky Lounge and jacuzzi; get some exercise at the Olympicsized ocean pool, signature gym, aqua gym and jogging track; have fun at the KTV room and jumbo chessboard, amongst others.
A radiant lobby that exudes warmth with timber laminate walls and stone-like tiles welcomes you home.
Make the seamless transition from outdoor to indoor with the natural elements hinting at hidden gems designed around the lobby.
A stroke of light is strategically placed to accentuate the sparkle of a gem and also to elevate the ambience of the interior.
Peace of mind is assured with the three-tier security system.
Location is everything when it comes to buying a home.
GEM Residences is optimally positioned along the six-lane Jalan Baru connecting the North-South Expressway and Butterworth Outer Ring Road (BORR).
Bordered by a host of amenities to provide residents with complete convenience, especially being neighbours with GEM Megamall, the development is also remarkably close to the Penang Bridge (a short seven-minute drive) and the Penang International Airport (30 minutes’ drive).
A joint undertaking with Singapore-based public listed LTC Group, GEM Residences is poised to unravel a new standard of urban refined living.

GEM Residences units by Belleview Group are well-designed for complete harmony.

GEM Sales Gallery

All are welcome to attend the Chinese New Year Open House at GEM Sales Gallery (located along Jalan Baru, Prai) from 10am to 6pm tomorrow and Thursday.
Exciting activities lined up include lion dance, Chinese folk dance, Wing Chun kungfu showcase, mask changing and 24 festive drums performances.
Alternatively, the developer is also having the GEM Residences Property Showcase at Queensbay Mall in Bayan Lepas from 10.30am to 10.30pm from Thursday to Sunday (Feb 7 to 10).
Be among the first to catch this exclusive preview to be held at the Ground Floor, South Zone (in front of Guess), and take advantage of the GEM Sales Package whereby purchasers need only pay a RM3,000 downpayment to own their dream home.
For sales enquiry, call 04-3799999 or email
GEM Sales Gallery is open daily from 9am to 6pm on weekdays and 10am to 6pm on weekends and public holidays.

GEM Megamall
GEM Megamall is set to be the new iconic landmark in the heart of Prai, and the largest and trendiest lifestyle destination in the northern region.
Setting the stage for convenience and connectivity, the development will introduce many firsts to both Penangites and tourists.
The mall spans 11.32 acres and extends over six levels with about 400 specialty shops, eight-level side fit multi-storey car park and two-level basement car park.
With a total net lettable of 1.2mil sq ft, it will be home to multiple mega-sized anchor and junior tenants as well as shopping precincts.
These include the first SOGO departmental store in the northern region, the largest Golden Screen Cinema cineplex with 20 screens, and the first Olympic-sized ice skating rink (GEM Olympic Ice) up north.
Retailers can look forward to a ready and untapped market catchment of 6.65 million people from the surrounding northern states.
Being situated in an established township, the development also enjoys intimate proximity to many conveniences and amenities.
For more information, call 04-2291999 or email

About the developers

Founded in Penang in 1984, the Belleview Group had since grown to become a premier developer with an impressive track record of excellence.
A trusted name for quality and innovativeness, each and every one of its undertakings are developed not just for today but with the future in mind.
To further extend its growth, Belleview has come together with LTC Corporation Limited, a Singaporean company listed on the Main Board of the Singapore Stock Exchange, to develop GEM Residences.
LTC is renowned for its engagements in Property Rental & Investment, Regional Property Development & Management, steel trading and fabrication, and retail operations (SOGO, Kuala Lumpur).
Together, both corporations strive to heighten the standards in upcoming property and development projects in the country.


The Star 5 February 2019

Source: The Star

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